I undertook a D&AD New Blood Awards brief which is the Adidas breaking barriers in sport. The project brief was to create a campaign, product or service from one of the key cities: London, Tokyo, New York and Paris; that gets girls engaged with sport – focusing on one of those that needs the greatest shift – tennis, swimming, rugby, weightlifting, hockey and boxing.  

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I chose the city London and chose the sport swimming. I decided to create a product and a campaign that will work with the product. The idea behind the project was focused on period empowerment, encouraging younger girls to not allow the period stigmas stop them from getting involved in sport.